Buzz Knight is the Vice President of Programming/Brand Specialist at Greater Media.
How many times have we heard the statement “It won’t last” or “it’s just a fad” about Classic Rock since its inception twenty years ago? Hell… I’m sure I was guilty of saying the same things because I was programming AOR stations in the mid 80’s and early 90’s and these Classic Rock competitors were taking significant chunks of audience out of our hide.
One AOR station I worked for even decided it would go to court and sue the Classic Rock competitor over the name, “Classic Rock.” We were the big dog AOR and we felt entitled to own every image. How dare a flank attack occur!
But I knew the real truth… It was a force then and it remains a force today.
I began programming a Classic Rock station in 1992 and have continued to marvel at the loyalty of the audience and of the customer base. It remains one of the strongest brands in our business. Let’s all keep making it stronger!